Monthly Archives: February 2011

The challange: Producing leads at an ever-shrinking cost


The last 16 months I have been involved with a process to organically produce used car leads for dealerships at a cost that remains steady, but results that grow over time. This is the thrust; reduce the cost per lead … Continue reading

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Training salespeople to address the other 60%


You paid for them, don’t throw them away! You can and must train your salespeople a process for handling and engaging ‘be-backs’. Your dealership spent good money on the prospect via, website, web advertising (AutoTrader, etc.), signage, other advertising, brick … Continue reading

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