Monthly Archives: March 2011

The Story of ‘Lift’ and Marketing Lists


In any concern that deals with marketing, the term ‘lift’ should be the Holy Grail. What is ‘lift’? You’re going to do direct mail for a car dealership. You randomly select 14 postal routes around your dealership which total about … Continue reading

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Automotive Dealerships; Mentoring the Salesforce


Every month most dealerships follow a similar pattern. First couple of days of the month they ‘close out’ the previous month’s business and attempt to squeeze as many finalized sales as possible into it for their accounting and reporting. The … Continue reading

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