Monthly Archives: April 2011

Buy-In: What are we really after?


When we ask for Buy-In, who are we really serving?  Too often we are serving ourselves and the products or services that we represent because we need or want our product/service to succeed and sell more of it.  Harsh?  Yeah, … Continue reading

Posted in Auto Dealer Solutions, Dealerite Blog | Tagged , , , , , , | 2 Comments

Is Print Dead?


Is print dead?  For Automobile Dealer marketing I can address this with the last 12 print/email campaigns we performed with the Automtive ROI Maximizer (ARM) program as well as the results of hundreds of other campaigns utilizing the same behavioral data … Continue reading

Posted in Auto Dealer Solutions, Behavioral Data, Dealerite Blog | Tagged , , , , , , , , , | 1 Comment