Monthly Archives: May 2011

Auto Marketing: Finding the Contenders


As information on our activity (both electronically and non-electronically) increases, the behavioral marketing strategies derived from this data becomes more refined.  For the Automobile dealer, it becomes the roadmap for efficiency in direct marketing.  Take a market area of 2,000,000 … Continue reading

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Outcome: Out of our control


Allowing market conditions, especially the temporary kinds, to derail well thought out strategies, brings up an interesting concept; you can over-react to market conditions. The best gamblers understand this well.  They know that inevitably they will have to weather storms of bad hands … Continue reading

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