Monthly Archives: June 2011

White Paper: Direct Marketing – Buy Rate


Direct Marketing White Paper:  Buy Rate By Michael Abrams, Dealerite LLC Thanks to sources including: AutoCount, an Experian Company, Tom Watson, Skill Development Systems and Todd Heflin, Edifice Group The purpose here is to identify Buy Rate for your market … Continue reading

Posted in Auto Dealer Solutions, Behavioral Data, Dealerite Blog | Tagged , , , , , , , , | 87 Comments

Oh Boy, that was a ‘lay-down’!


Let’s call a retail environment a ‘retail environment’. That is exactly what a dealership is, although they train their salespeople as if they were working in a ‘bucket shop’.  If you don’t know what a ‘bucket shop’ is, ask someone … Continue reading

Posted in Auto Dealer Solutions, Dealerite Blog, Uncategorized | Tagged , , , , , | 1 Comment