Monthly Archives: July 2011

…But are these incremental sales? Please!

I have come to this conclusion several times over the past few years:  The Kool-Aid that marketers sold to automobile dealers when times were good is still being consumed by those dealers even though you could drive a Mac Truck … Continue reading

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Customers want to feel like they are ‘buying’, not being ‘sold’.

You are a successful dealership.  You’ve sold tens of thousands of cars. But, how many have you bought?  Until you experience what your customers experience, how do you know what kind of impression your ‘sales process’ left with them? Fortunes … Continue reading

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