Monthly Archives: September 2011

“I would have sold those people anyway” – why advertise at all?


Be a contender! (contender for ready business, that is) If you’ve ever run any type of direct marketing that was quantifiable, that is to say, that you track the actual sales against the manifest, you’ve probably heard a dealer or … Continue reading

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Market Share Swings: Large month to month swings hurt profits


I performed a study of several markets including Los Angeles, Dallas, Atlanta and Charlotte focusing on the effects of market share swings from month to month.  I compared a dealer’s new and used monthly volumes against the entire franchised competition … Continue reading

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