Monthly Archives: October 2011

What are ‘Additional Sales”?


I would like to attempt to quantify and clarify what the term ‘Additional Sales’ actually means in the real world in a quantifiable way.  This is not about additional marketing or additional traffic.  On the contrary, it is about something … Continue reading

Posted in Auto Dealer Solutions, Dealerite Blog | Tagged , , , , , , , | 99 Comments

Concentrating on the “interface”; what customers hear


Steve Jobs spent most of his efforts over the years concentrating on the ‘interface’.  What that means is the person using an Apple and how they interfaced with the computer, their experience and their ease of intuitively being able to … Continue reading

Posted in Auto Dealer Solutions, Dealerite Blog | Tagged , , , , , , | 19 Comments