Monthly Archives: January 2012

Vehicle purchase trends: Realistic marketing expectations.


In order to have realistic expectations for your automotive marketing efforts, it’s important to know what the market will bear as well as what your dealership’s capacity and capabilities are. Some facts to keep in mind. 45% of all vehicles … Continue reading

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Why ‘Traffic’ isn’t Sales


If ‘Traffic’ were sales, then free $10 WalMart Cards would be Car deals! The number one complaint people have with dealers every year for the past several years is ‘there isn’t enough parking’.  I want you all to think about … Continue reading

Posted in Auto Dealer Solutions, Behavioral Data, Dealerite Blog | Tagged , , , , , | 111 Comments