Monthly Archives: February 2012

The Short-term thinking behind Short-term marketing


My associate approached a dealer yesterday with a behavioral marketing campaign.  The dealer asked him how long the campaign was and my associate said “six weeks”.  The dealer assuredly replied “Don’t waste your time, we don’t do things like that”. … Continue reading

Posted in Auto Dealer Solutions, Behavioral Data, Dealerite Blog | Tagged , , , , , , | 2 Comments