Monthly Archives: April 2013

Most dealers are suprised at their geographic market history


It happened again. And it continues to happen. A dealer questions the geographic makeup of a behavioral marketing list, thinking that we have gone astray in our analysis of where his sales and service business lies, only to be shown … Continue reading

Posted in Auto Dealer Solutions, Behavioral Data, Dealerite Blog | Tagged , , , , , , , | 1 Comment

Making a Name in the Market – Dealer Recipe for Long Term Success


Customer loyalty is obtained (yes, even today) when the marketplace sees your dealership as a serious and professional business model that, in every way (advertised and practiced) makes the customer feel like they are buying rather than being sold. I … Continue reading

Posted in Auto Dealer Solutions, Dealerite Blog | Tagged , , , , , , , , , | 1 Comment