Monthly Archives: July 2013

9 Stupid Sales and Marketing thoughts…and a couple of truths for Auto Dealers


I can back these statements as wrong with research done by both myself and others over the years. The people in my DMS are my customers Most of those people are also in several other dealer’s DMS’s Event Sales add … Continue reading

Posted in Auto Dealer Solutions, Behavioral Data, Dealerite Blog | Tagged , , , , , , , , | 1 Comment

Your automotive customers are NOT really your customers…with a few exceptions


…and, I mean a few. If you are fortunate enough to both understand and be using behavioral data to systematically market to a considerably more receptive audience, don’t fall into the trap of thinking that you should ‘suppress’ households that … Continue reading

Posted in Auto Dealer Solutions, Behavioral Data, Dealerite Blog | Tagged , , , , , , , | 1 Comment