Monthly Archives: April 2014

Product Knowledge – The New Training for the New Paradigm


Traditional sales training is crap. Sorry about that to 90% of the sales training companies out there, but I’ll tell you why.  When a customer comes into a dealership armed with more product knowledge than the salesperson that takes them … Continue reading

Posted in Auto Dealer Solutions, Dealerite Blog | Tagged , , , , , , | 3 Comments

In Marketing – There is NO SILVER BULLET


Stop looking for it, stop trying to make one out of the latest ‘thing’ that you have been sold and let’s put together a road map of how an automotive dealership actually does increase their market share. First: Establish your … Continue reading

Posted in Auto Dealer Solutions, Dealerite Blog | Tagged , , , , , , | 2 Comments