Monthly Archives: November 2014

Measure the Right thing


Your monthly numbers don’t tell the story. Yes, they tell you how many new and used cars you sold – and you can calculate your front and back end gross. But, it doesn’t tell you how you are performing within the … Continue reading

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PMA, Really? Put your best listener on the Line!


My shortest blog to date: Subject 1: Primary Market Area is a ruse.  Often it is determined by the OEM (Original Equipment Manufacturer) in an arbitrary manner based on a map.  When an analysis is done historically of a dealer’s … Continue reading

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