Monthly Archives: January 2015

Simple Strategy – Keep track of demand


Demand of particular used car models is very easily determined. No, not on your lot, that’s not a microcosm of the market, that’s happenstance based on your used inventory.  Don’t be fooled by this kind of evidence that is so … Continue reading

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What causes a dealership to overtake their competitors?


Brand   Personnel    Processes    Capacity    Marketing    Used Car Selection    Price It takes all of the above to annihilate your competition.  It takes at least 5 of the above to make any noticeable move. No one … Continue reading

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