Monthly Archives: March 2015

You can’t control the demand for your Brand, but you can control the demand for what you sell.


Simple things a dealership can do to optimize their performance 1. Staff needs to learn how to answer questions It starts with NOT alienating perspective customers.  Spend less time trying to control the customer and more time making the customer … Continue reading

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Forget the Path to the Sale. That’s how you want to sell, not the customer


The ‘Path to the Buy’ Let’s flip the Path to the sale on it’s head. We’ll call it the Path to the Buy.  Why?  Because the ‘Path to the Sale’ is the way the dealership wants to sell cars.  The … Continue reading

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