Monthly Archives: January 2016

Does demand for your brand dictate your market performance?


Yes and No. Yes, less demand for your brand means less of that brand sold in relationship to other brands in your market area.  That’s a given. I’ve seen this situation mitigated, however. Your dealership can increase market share even … Continue reading

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Facebook and Auto Marketing – a perspective


Today’s conventional wisdom is as hollow as a smiley face or, in this case, a ‘like’.  Your dealership just has to have a Facebook page, you just have to have ‘likes’, you might just have to have your head examined! … Continue reading

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