Monthly Archives: March 2016

A Scientific Approach to Profit – The Point of Diminishing Return


How do you go about finding the Point of Diminishing Return when it comes to marketing for an Automotive Dealership? First of all, you have to determine how many vehicles you would sell based on just your location and time … Continue reading

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Dealers can add $300K + profit a year with investment of knowledge


The knowledge you need is right under your nose, your Used Car Manager. Used Car product knowledge. Your salespeople need to know what’s on your lot and they need to know more about those non-brand vehicles than your customers. The … Continue reading

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