Monthly Archives: June 2016

What do you do when the market shrinks?


When the market goes south, which it most certainly looks like it’s going to do in the next several months, you can’t expect to sell more cars than you did during the up market of the last few years. You … Continue reading

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You’re doing it wrong – there is only one way to measure marketing success


It’s not traffic It’s not leads It’s not even sales, at least not the way you think of them. Market Share/Market Performance: two ways of saying the same thing. When demand for vehicles and demand for your brand in your … Continue reading

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