Monthly Archives: February 2017

Forget the Path to the Sale. That’s how you want to sell, not the customer


The ‘Path to the Buy’ Let’s flip the Path to the sale on it’s head. We’ll call it the Path to the Buy.  Why?  Because the ‘Path to the Sale’ is the way the dealership wants to sell cars.  The … Continue reading

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A Good (Great) Marketing List


The mark of a great list is ‘buy rate’. Not just buy rate, but when they buy. The number of people you market to that buy and when they buy.  In other words, a great list should have limited ‘shelf … Continue reading

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