Monthly Archives: March 2017

You are paying large sums of money to put yourself out of business

Spending your marketing dollars to promote 3rd parties (, AutoTrader, TrueCar, etc.) are filling their coffers and making your ‘brand’ less and less important. You pay big bucks for their leads and they use that money to promote themselves, not … Continue reading

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Your TV audience (target) is shrinking fast!

If you advertise your auto dealership on Television, you are targeting a smaller and smaller portion of the consumer base. First off, you are targeting people who watch local TV who don’t use a DVR. The people you are targeting … Continue reading

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