Monthly Archives: April 2017

Attribution (or, TrueCar is the Mob)


The new ‘buzz word’ of the business? It’s a sham Attribution has become the buzz word in the auto marketing world. TrueCar is the leading profit taker of this sham. A sham? Yes it is. Marketing is essentially continued exposure … Continue reading

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The Appearance of Success vs. Reality


Why do dealers refuse to appreciate empirical evidence of successful marketing strategies? Because there is a hoard of voices trying to convince them that anecdotal evidence is more important.  It’s an age-old story.  The appearance of success is more sexy. … Continue reading

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