Monthly Archives: May 2017

Top 5 ways to understand market share and market performance


1. Control Group: Create consistent factors Select realistic radius around your dealership Use only Franchised dealer sales in that radius (if you are a franchised dealer) Count both new and used vehicle sales in that radius 2. Measure with empirical … Continue reading

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The Mafia doesn’t advertise on Television…or do they?


The commercial goes: ‘This is how car buying was always meant to be’…we get a cut of all the deals…in most cases more than the salesman gets! What’s the difference between True Car and lead providers such as Cars.com or … Continue reading

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