Category Archives: Sales Meeting Subjects

Forget the Path to the Sale. That’s how you want to sell, not the customer


The ‘Path to the Buy’ Let’s flip the Path to the sale on it’s head. We’ll call it the Path to the Buy.  Why?  Because the ‘Path to the Sale’ is the way the dealership wants to sell cars.  The … Continue reading

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Honesty as a sales strategy


Sales is a science, albeit an often botched science, but a science nonetheless. When a sales person is perceived as ‘honest’, customers tend to systematically lower their defenses.  Lowered defenses lead to a more satisfactory buying experience. Can you be … Continue reading

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