Tag Archives: anecdotal evidence

The Appearance of Success vs. Reality


Why do dealers refuse to appreciate empirical evidence of successful marketing strategies? Because there is a hoard of voices trying to convince them that anecdotal evidence is more important.  It’s an age-old story.  The appearance of success is more sexy. … Continue reading

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Paying big bucks for anecdotal evidence – a costly trap


Here is an experiment that has some telling implications.  Ask 100 people who are looking at cars on your lot and in your showroom over the next few days where they are.  Don’t ask people in service as they are … Continue reading

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