Tag Archives: answering questions

Forget the Path to the Sale. That’s how you want to sell, not the customer


The ‘Path to the Buy’ Let’s flip the Path to the sale on it’s head. We’ll call it the Path to the Buy.  Why?  Because the ‘Path to the Sale’ is the way the dealership wants to sell cars.  The … Continue reading

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Demand unrealistic results – The Ferguson Effect


The “Ferguson Effect” describes  a demand to stop proactive policing.  Once the Police pull back as a result of this demand, crime and murder rates soar. Those who demanded the end of proactive policing now demand a different outcome than … Continue reading

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