Tag Archives: automotive sales

You are paying large sums of money to put yourself out of business

Spending your marketing dollars to promote 3rd parties (Cars.com, AutoTrader, TrueCar, etc.) are filling their coffers and making your ‘brand’ less and less important. You pay big bucks for their leads and they use that money to promote themselves, not … Continue reading

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Forget the Path to the Sale. That’s how you want to sell, not the customer

The ‘Path to the Buy’ Let’s flip the Path to the sale on it’s head. We’ll call it the Path to the Buy.  Why?  Because the ‘Path to the Sale’ is the way the dealership wants to sell cars.  The … Continue reading

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