Tag Archives: behavioral data

Touching the right people


Let’s  say there is a person who lives within a 15 mile radius of your dealership who is going to buy a vehicle sometime over the next six months.  Let’s also say that this person is considering a brand you … Continue reading

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The 2 best ways to measure the success of direct marketing


No, the first one is not how many people came in with a mailer or to get a premium.  That would be called anecdotal evidence; we’re looking for actual quantified results of your performance in relationship to how much you … Continue reading

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