Tag Archives: Brand demand

Top 5 ways to understand market share and market performance


1. Control Group: Create consistent factors Select realistic radius around your dealership Use only Franchised dealer sales in that radius (if you are a franchised dealer) Count both new and used vehicle sales in that radius 2. Measure with empirical … Continue reading

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Does demand for your brand dictate your market performance?


Yes and No. Yes, less demand for your brand means less of that brand sold in relationship to other brands in your market area.  That’s a given. I’ve seen this situation mitigated, however. Your dealership can increase market share even … Continue reading

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