Tag Archives: buying cycles

The 2 best ways to measure the success of direct marketing


No, the first one is not how many people came in with a mailer or to get a premium.  That would be called anecdotal evidence; we’re looking for actual quantified results of your performance in relationship to how much you … Continue reading

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Forget the Path to the Sale. That’s how you want to sell, not the customer


The ‘Path to the Buy’ Let’s flip the Path to the sale on it’s head. We’ll call it the Path to the Buy.  Why?  Because the ‘Path to the Sale’ is the way the dealership wants to sell cars.  The … Continue reading

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