Tag Archives: database

Some things remain the same – the Golden Rule of Marketing


Golden Rule of Marketing: Repeated exposure to the right people yields results. This hasn’t changed.  The internet adheres to it. Social Media adheres to it and everything that has not yet been invented will adhere to it.  It’s going to … Continue reading

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Your automotive customers are NOT really your customers…with a few exceptions


…and, I mean a few. If you are fortunate enough to both understand and be using behavioral data to systematically market to a considerably more receptive audience, don’t fall into the trap of thinking that you should ‘suppress’ households that … Continue reading

Posted in Auto Dealer Solutions, Behavioral Data, Dealerite Blog | Tagged , , , , , , , | 1 Comment