Tag Archives: direct marketing

Your TV audience (target) is shrinking fast!


If you advertise your auto dealership on Television, you are targeting a smaller and smaller portion of the consumer base. First off, you are targeting people who watch local TV who don’t use a DVR. The people you are targeting … Continue reading

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A Good (Great) Marketing List


The mark of a great list is ‘buy rate’. Not just buy rate, but when they buy. The number of people you market to that buy and when they buy.  In other words, a great list should have limited ‘shelf … Continue reading

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