Tag Archives: direct marketing

Does demand for your brand dictate your market performance?


Yes and No. Yes, less demand for your brand means less of that brand sold in relationship to other brands in your market area.  That’s a given. I’ve seen this situation mitigated, however. Your dealership can increase market share even … Continue reading

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9 Stupid Sales and Marketing thoughts…and a couple of truths for Auto Dealers


I can back these statements as wrong with research done by both myself and others over the years. The people in my DMS are my customers Most of those people are also in several other dealer’s DMS’s Event Sales add … Continue reading

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