Tag Archives: DMS

You are paying large sums of money to put yourself out of business

Spending your marketing dollars to promote 3rd parties (Cars.com, AutoTrader, TrueCar, etc.) are filling their coffers and making your ‘brand’ less and less important. You pay big bucks for their leads and they use that money to promote themselves, not … Continue reading

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WHY do DMS providers limit historical data to 5 years?  There is a wealth of information that can be used with cleansed historical data well beyond 5 years.  For starters, the majority of people keep their cars for more than … Continue reading

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