Tag Archives: incremental sales

Wasting your time: misinterpreting what marketing actually is


Trying to identify each and every sale an auto dealer makes to a particular source may sound like a ‘scientific’ approach, but it misses the big picture and the actual nature of successful marketing.  Marketing is a collective effort to … Continue reading

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…But are these incremental sales? Please!


I have come to this conclusion several times over the past few years:  The Kool-Aid that marketers sold to automobile dealers when times were good is still being consumed by those dealers even though you could drive a Mac Truck … Continue reading

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