Tag Archives: leads

You’re doing it wrong – there is only one way to measure marketing success


It’s not traffic It’s not leads It’s not even sales, at least not the way you think of them. Market Share/Market Performance: two ways of saying the same thing. When demand for vehicles and demand for your brand in your … Continue reading

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Moving the Needle or reshuffling the deck chairs


Too often a dealership subscribes to AutoCount or CrossSell and has no idea what to do with the data contained therein. Every dealer wants to move the needle, but by miss-reading (or not reading at all) the market share data … Continue reading

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