Tag Archives: market perfomance

Top 5 ways to understand market share and market performance


1. Control Group: Create consistent factors Select realistic radius around your dealership Use only Franchised dealer sales in that radius (if you are a franchised dealer) Count both new and used vehicle sales in that radius 2. Measure with empirical … Continue reading

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When you give credit where none is due (and visa versa).


In Jan, Feb, Mar and April, you sell an average of 180 (new and used) vehicles per month. You hire a marketing company for May, June and July.  During that time you average 210 vehicles per month.  Best money you … Continue reading

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