Tag Archives: market performance

The Appearance of Success vs. Reality

Why do dealers refuse to appreciate empirical evidence of successful marketing strategies? Because there is a hoard of voices trying to convince them that anecdotal evidence is more important.  It’s an age-old story.  The appearance of success is more sexy. … Continue reading

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Wasting your time: misinterpreting what marketing actually is

Trying to identify each and every sale an auto dealer makes to a particular source may sound like a ‘scientific’ approach, but it misses the big picture and the actual nature of successful marketing.  Marketing is a collective effort to … Continue reading

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