Tag Archives: market share

Top 5 ways to understand market share and market performance


1. Control Group: Create consistent factors Select realistic radius around your dealership Use only Franchised dealer sales in that radius (if you are a franchised dealer) Count both new and used vehicle sales in that radius 2. Measure with empirical … Continue reading

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Attribution (or, TrueCar is the Mob)


The new ‘buzz word’ of the business? It’s a sham Attribution has become the buzz word in the auto marketing world. TrueCar is the leading profit taker of this sham. A sham? Yes it is. Marketing is essentially continued exposure … Continue reading

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