Tag Archives: market

You’re doing it wrong – there is only one way to measure marketing success


It’s not traffic It’s not leads It’s not even sales, at least not the way you think of them. Market Share/Market Performance: two ways of saying the same thing. When demand for vehicles and demand for your brand in your … Continue reading

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Cannibalizing the Market


What happens when you incentivize buyers to buy via a ‘blow out’ or ‘event sale’?  That is to say, when you attempt to make car buyers buy on your schedule rather than in the normal course of the customers buying … Continue reading

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