Tag Archives: marketing

Attribution (or, TrueCar is the Mob)


The new ‘buzz word’ of the business? It’s a sham Attribution has become the buzz word in the auto marketing world. TrueCar is the leading profit taker of this sham. A sham? Yes it is. Marketing is essentially continued exposure … Continue reading

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You are paying large sums of money to put yourself out of business


Spending your marketing dollars to promote 3rd parties (Cars.com, AutoTrader, TrueCar, etc.) are filling their coffers and making your ‘brand’ less and less important. You pay big bucks for their leads and they use that money to promote themselves, not … Continue reading

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