Tag Archives: perception

Statistically Significant Profiling – It’s your data, what are you going to do with it?


Your data is only valuable to you.  It’s worthless to anyone else. Oh, sure, we have heard tell of fly-by-night entities that have taken a dealer’s data and sold it to another dealer.  My question is, was this entity in business … Continue reading

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Honesty as a sales strategy


Sales is a science, albeit an often botched science, but a science nonetheless. When a sales person is perceived as ‘honest’, customers tend to systematically lower their defenses.  Lowered defenses lead to a more satisfactory buying experience. Can you be … Continue reading

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