Tag Archives: point of diminishing return

I’ve been told it’s too complicated for Dealers to grasp

My guys in the field and everyone else tell me that dealers understand UPs, Traffic and volume.  They don’t understand Market Share, Point of Diminishing Return and Out-performing their brand.  I’m told ‘It’s too complicated’. I’m not giving up.  Three … Continue reading

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A Scientific Approach to Profit – The Point of Diminishing Return

How do you go about finding the Point of Diminishing Return when it comes to marketing for an Automotive Dealership? First of all, you have to determine how many vehicles you would sell based on just your location and time … Continue reading

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