Tag Archives: product knowledge

Dealers can add $300K + profit a year with investment of knowledge


The knowledge you need is right under your nose, your Used Car Manager. Used Car product knowledge. Your salespeople need to know what’s on your lot and they need to know more about those non-brand vehicles than your customers. The … Continue reading

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Honesty as a sales strategy


Sales is a science, albeit an often botched science, but a science nonetheless. When a sales person is perceived as ‘honest’, customers tend to systematically lower their defenses.  Lowered defenses lead to a more satisfactory buying experience. Can you be … Continue reading

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