Tag Archives: radio

Your TV audience (target) is shrinking fast!


If you advertise your auto dealership on Television, you are targeting a smaller and smaller portion of the consumer base. First off, you are targeting people who watch local TV who don’t use a DVR. The people you are targeting … Continue reading

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Paying big bucks for anecdotal evidence – a costly trap


Here is an experiment that has some telling implications.  Ask 100 people who are looking at cars on your lot and in your showroom over the next few days where they are.  Don’t ask people in service as they are … Continue reading

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