Tag Archives: ROI

Dealers can add $300K + profit a year with investment of knowledge


The knowledge you need is right under your nose, your Used Car Manager. Used Car product knowledge. Your salespeople need to know what’s on your lot and they need to know more about those non-brand vehicles than your customers. The … Continue reading

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Car Dealers: Spending Advertising Dollars for Volume Reputation and Buzz.


Yesterday I read a blog that stated, “Reputation is advertising.”  I have to agree.  And, like all advertising, one of the directives is to get the message out to a large number of people who may want or need your … Continue reading

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