Tag Archives: staffed events

Why


WHY do DMS providers limit historical data to 5 years?  There is a wealth of information that can be used with cleansed historical data well beyond 5 years.  For starters, the majority of people keep their cars for more than … Continue reading

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Most dealers are suprised at their geographic market history


It happened again. And it continues to happen. A dealer questions the geographic makeup of a behavioral marketing list, thinking that we have gone astray in our analysis of where his sales and service business lies, only to be shown … Continue reading

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