Tag Archives: strategy

What do you do when the market shrinks?


When the market goes south, which it most certainly looks like it’s going to do in the next several months, you can’t expect to sell more cars than you did during the up market of the last few years. You … Continue reading

Posted in Auto Dealer Solutions, Dealerite Blog | Tagged , , , , , , | 2 Comments

Honesty as a sales strategy


Sales is a science, albeit an often botched science, but a science nonetheless. When a sales person is perceived as ‘honest’, customers tend to systematically lower their defenses.  Lowered defenses lead to a more satisfactory buying experience. Can you be … Continue reading

Posted in Auto Dealer Solutions, Dealerite Blog, Sales Meeting Subjects | Tagged , , , , , , | 1 Comment