Tag Archives: targeting

Your TV audience (target) is shrinking fast!


If you advertise your auto dealership on Television, you are targeting a smaller and smaller portion of the consumer base. First off, you are targeting people who watch local TV who don’t use a DVR. The people you are targeting … Continue reading

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Registration Data was not what we thought it was


when the privacy laws prohibited use of RDRs and Registration data for marketing purposes, dealers and marketing companies were in a tizzy because they thought they had lost their silver bullet in conquest marketing. That turned out NOT to be … Continue reading

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