Tag Archives: training

Why do less than 1/2% of consumers enjoy the car buying experience?


From Automotive News April 13, 2015:  Results were based on a survey of 4,002 car shoppers and buyers from June to October 2014, as well as focus group interviews. Of those surveyed, Autotrader said, only 17 liked the car buying … Continue reading

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You can’t control the demand for your Brand, but you can control the demand for what you sell.


Simple things a dealership can do to optimize their performance 1. Staff needs to learn how to answer questions It starts with NOT alienating perspective customers.  Spend less time trying to control the customer and more time making the customer … Continue reading

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